Our Sustainability Story

Sustainability is one of our brand's defining values. We consciously strive to differentiate ourselves from the industry norm of overproduction which creates waste. Instead, we produce only what we need. When we choose manufacturers to partner with, we ensure that they comply with fair labour guidelines and provide safe working conditions. 

We source materials and make products locally to limit carbon emissions from transportation and apply design principles that minimize fabric waste. Our primary goal is to provide high-quality, durable products that reduce the need for frequent replacements. For example, our Aso Oke bucket hats are made from Aso Oke, an indigenous fabric that has been known to be passed down for generations.

We focus on making designs that are timeless with the intent of outlasting fast fashion trends. When we can, we educate consumers on the importance of sustainability and how to care for their clothes in order to extend their life. We advocate for slow fashion, prioritizing quality, sustainability and ethical methods over quick production and consumption. Which is one of the reasons why this very collection has taken half a decade to actualise. 

We remain dedicated to growing, learning and improving on existing steps and practices within our organization. As part of the onboarding process for staff, we see to it that they understand the importance of sustainability practices and our contribution to a more eco-friendly environment. 

Special thanks to our friends at Lagos x Paris for their support. Lagos x Paris is an accelerator program set up by the French Embassy that provided training, valuable insight and a generous grant. Not only did Lagos x Paris provide unquantifiable support but they’ve become family. 

For a brand that has been around for this long, we are far from over and strive to be better. Incorporating new and helpful practices, collaboarating wih like minded individuals and brands, we are on a never ending journey of groth at waf. And we deeply appreciate everyone that has been a part of our story.